Obtain Feedback
Once the SEM campaigns are initiated, we need to have a better understanding of how our actions identify with the goals set up at the beginning.
Reports exported with the help of specific tools/programs, contain a collection of data and reports that indicate us the engagement level of the user, on website and social networks.
With the help of these monitoring tools we can measure, analyze and follow:
- Market segmentation based on demographic criteria
- Website traffic
- User’s activity on the website
- Engaging content
- Bouncing rate
- Conversion rate, etc.